Retail Better Blog

Here you will find articles from the Retail Better Blog and Know Your Stores Blog - both published by GSP, Great Big Pictures' parent company.

Whether you’re looking for ways to reduce shrink or comply with regulatory requirements, a rigorous store-level audit process is critical to protecting and substantiating company assets. But store audits definitely have their challenges: Traditional methodologies include a visit from internal auditors or the loss prevention team who complete a formal audit plan. This leads to […]

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“2017 is the year of looking outside of the traditional retail space: airports, parks & festivals!” – Tweet from @GlobalShopShow, September 2016 The future of retail may be about bringing the shopping experience to the customer. From c-stores to restaurants to fashion boutiques, everyday brings a new story about another successful retail pop-up. This strategy […]

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Shades of blue will be big for fall, according to the Pantone Color Institute. The company, which forecasts seasonal color trends, has been true to blue all year, believing it reflects a “desire for tranquility.” Blue was also one-half of their Color of the Year selection (the other half being Rose Quartz). “With all the […]

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Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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Getting your in-store marketing executed correctly can be difficult. Add to that the changing conditions in your stores and varying store size types, and it’s no wonder why it’s so hard. But there is a way for retailers to get ahead. Below, we highlight just a couple of ideas from retailers like you who solved […]

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April 22 marks Earth Day this year. Since Wisconsin is the home of the founder of Earth Day, as well as our home, we have a special affinity to it. More than choosing recycled paper, sustainability is a part of our way of working at Great Big Pictures. It’s even bigger than reduce – reuse […]

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The trends we saw at GlobalShop this year point to a bright future for store décor. On the show floor, we found an abundance of lighting options, silicone edge graphics (SEG) and even holiday themes. The lighting trend has been building momentum for a couple of years. We had numerous people stop to ask about […]

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McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook. At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches and a large Helvetica type treatment of its name […]

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Every year, the experts at the Pantone Color Institute choose one color that represents The Color of The Year. For 2016, they chose not one but two: rose quartz and serenity blue. It’s usually a B2B industry event. But this year, the colors are making news that is attracting wider attention. Pantone is even collaborating […]

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The conversation around omnichannel used to be about not losing market share to online retailers. Now it’s about realizing that a customer’s path to purchase may take a number of twists and turns. The fact is, omnichannel is making retail management much more complex, and that is impacting all areas, from operations to marketing. Case […]

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The Washington Post recently wrote an article about a new shopping center under construction in the heart of D.C. The urban center is fascinating because it is specifically designed to attract the millennial demographic. (You know, the group everyone, it seems, is trying so hard to get.) Why not borrow some of their great tips […]

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In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs. According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts […]

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Retailers have been chomping at the bit to create an in-store destination. And they’ve hit gold by luring customers in with food. Big names such as Macy’s, Urban Outfitters, Ralph Lauren and Tommy Bahama have now added restaurants to their retail locations. Restoration Hardware wants a wine bar in its Boston store. Saks Fifth Avenue […]

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There were lots of bright ideas to be found at March’s GlobalShop Conference at Mandalay Bay in Las Vegas. Billed as the world’s largest event for retail design and shopper marketing, it’s a great place for seeing ways to add that wow factor in store. The GSP Retail Design Services team sorted through the 746 […]

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