Retail Better Blog

Here you will find articles from the Retail Better Blog and Know Your Stores Blog - both published by GSP, Great Big Pictures' parent company.

As we discussed in part one, adding sustainable practices to your store remodel is a win-win-win, because it benefits you, your customers and the environment. One of the benefits to your organization is a way to cut costs as you save on your energy bills and reduce waste. Sustainable = Operational Efficiency Remodels present a […]

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Adding sustainable practices to your store remodel is a win-win opportunity. Make that a win-win-win, because it benefits you, your customers and the environment. A trend that we’ve noticed in the retail industry is the move towards “better for you” products. That thinking extends to the retail store space itself. Consumers – especially millennials – […]

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Store remodels are more popular than ever. According to a CSP Outlook Survey, 72% of retailers are interested in remodeling and refreshing their stores this year. But let’s face it: There’s a lot at stake when it comes to managing a store remodel or category reimaging. Not only do you need to watch all of […]

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Wouldn’t you love to go inside the minds of those elusive millennial shoppers and find out what they think of your store? We sure did. That’s why, when we found this recent University of Florida study, we were all over it! Although definitions vary slightly, millennials are the large generation born between 1982 and 1996. […]

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Remodeling projects stimulate sales and deliver great ROI. They create an exciting new take on your brand that improves the store experience. So dream big! You don’t have to go over budget to reach your goals either. Here are some tips to help you smooth the process and keep costs down. Get everyone’s input before […]

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Does your brand come to life in store? If you want to wow the customer, it’s critical to think about marketing and merchandise together. Your brand should be consistently represented across each category or zone. While category reimaging is a good thing, you’ll want to ensure it doesn’t overwhelm the rest of the store and […]

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Consumers are in love with off-price retailers. Outlet malls attract value-oriented shoppers of all ages – especially millennials and, also, surprisingly, men. That demographic variety is just one of the reasons why this brick and mortar retail segment continues to be strong, year over year. But are you making the most of this marketing opportunity […]

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Pantone, the worldwide provider of color systems, has chosen ultra violet as its color of the year for 2018. It’s a vivid highlighter shade that Pantone calls “spiritual” and “cosmic,” and hopes it will push “the boundaries of what inspires us.” Technically speaking, ultra violet is not really a color since it lives outside the […]

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What message does your storefront convey? If you ask the merchants or category managers, they may respond that their offer is the best they could do. If you ask the store managers, they will tell you if the signage was executed well against the playbook. But how would your customers answer? What kind of first […]

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With print marketing budgets being as tight as they are, it’s important to make every dollar count. You may think there’s no wiggle room to stretch it any further but, if you’re like most retailers, there are still some areas where you can reduce waste. It’s been estimated that retailers spend anywhere between 15% and […]

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Store intelligence software provides your team with a powerful combination of real-time, down-to-the-store-level insight and accurate data. It’s the perfect tool to automate the time-intensive work needed to bring your marketing projects to life and expedite their rollout in store. Here’s how you can leverage the value of technology at every stage of your in-store […]

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You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]

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Whether you’re looking for ways to reduce shrink or comply with regulatory requirements, a rigorous store-level audit process is critical to protecting and substantiating company assets. But store audits definitely have their challenges: Traditional methodologies include a visit from internal auditors or the loss prevention team who complete a formal audit plan. This leads to […]

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“2017 is the year of looking outside of the traditional retail space: airports, parks & festivals!” – Tweet from @GlobalShopShow, September 2016 The future of retail may be about bringing the shopping experience to the customer. From c-stores to restaurants to fashion boutiques, everyday brings a new story about another successful retail pop-up. This strategy […]

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Shades of blue will be big for fall, according to the Pantone Color Institute. The company, which forecasts seasonal color trends, has been true to blue all year, believing it reflects a “desire for tranquility.” Blue was also one-half of their Color of the Year selection (the other half being Rose Quartz). “With all the […]

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Why would someone spend three days in the desert at Coachella listening to music they could otherwise get for free online? Doug Stephens (aka The Retail Prophet) recently opined that it’s because “people crave physical experiences.” “They go to be part of a living thing,” he said. He also believes the same can hold true […]

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Getting your in-store marketing executed correctly can be difficult. Add to that the changing conditions in your stores and varying store size types, and it’s no wonder why it’s so hard. But there is a way for retailers to get ahead. Below, we highlight just a couple of ideas from retailers like you who solved […]

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April 22 marks Earth Day this year. Since Wisconsin is the home of the founder of Earth Day, as well as our home, we have a special affinity to it. More than choosing recycled paper, sustainability is a part of our way of working at Great Big Pictures. It’s even bigger than reduce – reuse […]

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The trends we saw at GlobalShop this year point to a bright future for store décor. On the show floor, we found an abundance of lighting options, silicone edge graphics (SEG) and even holiday themes. The lighting trend has been building momentum for a couple of years. We had numerous people stop to ask about […]

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McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook. At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches and a large Helvetica type treatment of its name […]

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Every year, the experts at the Pantone Color Institute choose one color that represents The Color of The Year. For 2016, they chose not one but two: rose quartz and serenity blue. It’s usually a B2B industry event. But this year, the colors are making news that is attracting wider attention. Pantone is even collaborating […]

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The conversation around omnichannel used to be about not losing market share to online retailers. Now it’s about realizing that a customer’s path to purchase may take a number of twists and turns. The fact is, omnichannel is making retail management much more complex, and that is impacting all areas, from operations to marketing. Case […]

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The Washington Post recently wrote an article about a new shopping center under construction in the heart of D.C. The urban center is fascinating because it is specifically designed to attract the millennial demographic. (You know, the group everyone, it seems, is trying so hard to get.) Why not borrow some of their great tips […]

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In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs. According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts […]

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Retailers have been chomping at the bit to create an in-store destination. And they’ve hit gold by luring customers in with food. Big names such as Macy’s, Urban Outfitters, Ralph Lauren and Tommy Bahama have now added restaurants to their retail locations. Restoration Hardware wants a wine bar in its Boston store. Saks Fifth Avenue […]

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There were lots of bright ideas to be found at March’s GlobalShop Conference at Mandalay Bay in Las Vegas. Billed as the world’s largest event for retail design and shopper marketing, it’s a great place for seeing ways to add that wow factor in store. The GSP Retail Design Services team sorted through the 746 […]

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