G By Guess Recycles Components with Great Results
Reduce, Reuse, Rev Up!
G by Guess planned their Spring campaigns to incorporate lighting elements into their window displays.
The first campaign, Wango Tango, involved a large backlit image with their signature, a round “G” flashing between several colors. Great Big Pictures’ amazing R&D team developed a substructure which formed the “G” shape and lit the graphic. The graphic was designed to fit their custom window POD fixture display system.
Their second campaign was tied in to the new The Fast and the Furious movie. G by Guess wanted to reflect the adrenaline-pumping feel of the movie with their POD window display by creating a colored backlit speedometer which alternately “revved” up and back down.