G by Guess wished to highlight their accessories line of watches. They wanted something more than a banner, so they suggested movement!
Guess has had a long history of working with Great Big Pictures and they knew we'd be up for the challenge. The R&D team at GBP was able to engineer Guess's graphic to fit into their PODs and incorporated moving gears.
The project was a success, rolling out to about 80 stores. The store associates were provided with detailed instructions on how to assemble and install the graphic.