GSP Installs New High-Volume, High-Precision Digital Cutter

Clearwater, Fla., Jan. 2, 2019 – GSP, a leading provider of retail services, is keeping pace and continuing to invest in future-proofing its production by installing a new Zünd G3 flatbed cutting and routing system in its Madison, Wisconsin facility. With this latest addition, GSP’s Madison location now has a total of three Zünd routers.

“The installation of the new cutter enables GSP to continue meeting our customers’ needs and exceeding expectations with quick-turn production efficiency,” said Elaine Scrima, Vice President of Operations. “The cut quality produced by this high-precision machines allows us to develop intricate lettering and detailed designs used in our graphics, 3-D POP displays and expo exhibits. In addition to their large work surfaces, this high-volume cutter easily adapts to materials such as vinyl, cardboard, acrylic, foamcore, wood, and more.”

“As a company, we strive to meet sustainability goals. Zünd’s cutting systems are optimized with built-in energy efficient vacuum generators which truly matters in a multi-shift, high-volume operation like GSP’s,” added Elaine.

To learn more about GSP’s print production abilities, please call 727-532-0647.

Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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